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Digital Content Specialist

Organization: Archdiocese of St. Louis
Full Time

The Digital Content Specialist will help define the digital dialogue between the Archdiocese of St. Louis and Catholics in the St. Louis area, as well as the Catholic community at-large and other relevant audiences. This position proactively seeks ways to enhance archdiocesan interactions with parishes, individual Catholics, organizations and influencers using digital media. The Digital Content Specialist will report to the Director of Community & Media Engagement and work closely with the other Communications Office members, including the St. Louis Review Publications Team, as well as external vendors, serving as a key partner to the many offices, agencies and ministries within the archdiocese to help determine how to tell their stories in a way that fits within the archdiocesan “brand umbrella.”


Principal Responsibilities

Many functions will be executed in conjunction with the other members of the Communications Office with the primary goal of elevating the archbishop’s vision and pastoral priorities in accordance with the Catholic Church’s teachings on missionary discipleship and social communications.

  • Develop and manage a functional, integrated 365-day content calendar for social media and web content.
  • Develop standards, systems and best practices for content creation, distribution, maintenance, sun-setting, and content repurposing, including real-time implementation of the content strategy.
  • Lead digital content creation and production.
  • Grow and manage website content.
  • Manage community engagement within archdiocesan social media channels.
  • Audit and evaluate follower bases on social media platforms to inform content needs and strategically grow followers.
  • Cultivate relationships with various archdiocesan offices, agencies and ministries. Work closely with their teams to determine digital media needs and goals, driving progress in optimization of content and user experience.
  • Assess, measure and report content and campaign effectiveness. Use various analytics tools (such as Google Analytics) to make recommendations and implement program based on those results.
  • Innovate for new ways to communicate in emerging mediums as relevant, always seeking to strengthen the relationships between the Archdiocese of St. Louis, individual Catholics and their parishes—as well as to evangelize among those in the community who may not be Catholic.
  • Maintain consistency in style, quality and tone-of-voice for all digital content distributed by the Archdiocese of St. Louis. Ensure content is on-brand and optimized for the best user experience in all channels—including website, email, mobile, video, and more.
  • Work closely with Communications team members on strategy and campaign development, as well as handling of queries and crisis communications as needed.
  • Collaborate with Publications team to determine strategies for elevating their content and boosting their influence as the destination for the truth about the Catholic Church in St. Louis.
  • Develop and execute SEO/SEM tactics, as well as paid-digital advertising campaigns.
  • Act as a liaison between IT and the Office of Communications and Planning to ensure optimized user experience with digital channels.
  • Monitor social media trends, news and best practices, and provide related counsel to individuals, offices, agencies and ministries.

Knowledge& Experience Requirements

  • Bachelor’s degree from a four-year college or university and 3-plus years of relevant experience.
  • Strong knowledge of and passion for the principles, teachings and mysteries of the Catholic faith.
  • Basic knowledge of HTML and front-end web content development. Familiarity with DNN/Evoq or similar content management systems preferred.
  • Experience with SEO, SEM, Google Analytics or similar web analytics tools.
  • Expertise in managing and operating social media platforms, including Facebook, Twitter, Instagram, YouTube and LinkedIn.
  • Experience with social media analytics. Meltwater experience a plus.
  • Excellent writing skills, with flare for social media copywriting.
  • Ability to shoot and produce web-friendly short video.
  • Ability to respond quickly to unexpected social media opportunities with minimal oversight and effectively manage multiple projects.
  • Graphic design experience a plus, including experience with Adobe Creative Suite.
  • Flocknote or other mail management platform experience a plus.

To apply, please send resume and cover letter to [email protected] and include Digital Content Specialist in the subject line.