In response to Archbishop Carlson’s expectation, the Priority 5 Implementation Committee (members listed in workbook) has created materials to assist you in the development and evaluation of an enrollment management and marketing plan that is current, creative and proactive for your school. It will require a team of leaders with particular skill sets. It will require the support of the leadership and support of the pastor and principal. It will require the support of the entire school and parish communities.
Enrollment Management and Marketing Workbook
To begin, download the workbook:
Alive in Christ! Advancing the Mission of Catholic Education in the Archdiocese of St. Louis—Enrollment Management and Marketing Workbook and Toolkit
Enrollment Management Plan Template and Worksheets
After you review the workbook, use these templates to get started on your school's Enrollment Management Plan. Follow the links below to download editable templates and worksheets (Microsoft Word files):
Enrollment Management Evaluation Rubric
If you already have an Enrollment Management Plan, or when you are ready to evaluate your school's plan, download the Evaluation Rubric:
Evaluation Rubric for Enrollment Management Plans of Catholic Schools
Enrollment Management and Marketing Toolkit
The Enrollment Management and Marketing Toolkit includes articles related to special topics that will be of interest to the EMCT. Additional resources will be added as they are developed.
Marketing:
Articles
- De-Mystifying Standardized Tests: A Parent's Guide - this three-part series offers helpful information on student standardized testing in our Catholic elementary schools.
Open House Planning
Sharing the Good News About Your School/PR
Social Media and E-mail Marketing
School Website
- School Website Resources:
Video Production
- Video Production Toolkit (coming soon) Contact the Director of Marketing and Community Relations for a current list of approved vendors.
Recruitment/Admissions:
School Tours
Data Management
Retention:
- Student Ambassador Training
- Parent Ambassador Program/Training (coming soon)
Check back often for new ideas and resources. If you have questions of comments, contact the Office of Catholic Education and Formation at 314-792-7300.