Enrollment Management

In response to Archbishop Carlson’s expectation, the Priority 5 Implementation Committee (members listed in workbook) has created materials to assist you in the development and evaluation of an enrollment management and marketing plan that is current, creative and proactive for your school. It will require a team of leaders with particular skill sets. It will require the support of the leadership and support of the pastor and principal. It will require the support of the entire school and parish communities.

Enrollment Management and Marketing Workbook

 

To begin, download the workbook:

Alive in Christ! Advancing the Mission of Catholic Education in the Archdiocese of St. Louis—Enrollment Management and Marketing Workbook and Toolkit

 

Enrollment Management Plan Template and Worksheets

After you review the workbook, use these templates to get started on your school's Enrollment Management Plan.  Follow the links below to download editable templates and worksheets (Microsoft Word files):

Enrollment Management Evaluation Rubric

If you already have an Enrollment Management Plan, or when you are ready to evaluate your school's plan, download the Evaluation Rubric:

Evaluation Rubric for Enrollment Management Plans of Catholic Schools

 

Enrollment Management and Marketing Toolkit

The Enrollment Management and Marketing Toolkit includes articles related to special topics that will be of interest to the EMCT. Additional resources will be added as they are developed.  

Marketing:

Articles

Open House Planning

Sharing the Good News About Your School/PR

Social Media and E-mail Marketing

School Website 

Video Production

  • Video Production Toolkit (coming soon)  Contact the Director of Marketing and Community Relations for a current list of approved vendors. 


Recruitment/Admissions:

School Tours

Data Management

Retention:
  • Student Ambassador Training
  • Parent Ambassador Program/Training (coming soon)

 

Check back often for new ideas and resources. If you have questions of comments, contact the Office of Catholic Education and Formation at 314-792-7300.